SMU Marketing Capstone

For my capstone marketing project, my team and I spent an entire semester applying everything we’ve learned from our marketing coursework, including marketing research, consumer behavior, and brand management, to develop a new fast-food concept powered by robotics and AI. This project challenged us to think strategically about market positioning, brand identity, and consumer adoption of emerging technology in the food industry.

From conducting in-depth research to crafting a full-scale marketing plan, this project is a testament to my ability to develop innovative brand strategies when given substantial resources and time. It showcases my skills in market analysis, creative problem-solving, and executing a data-driven marketing strategy for a disruptive business model.